Kamis, 27 September 2007

Network computer

Network computer

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Network computer (abbreviated NC) is a trademark of Oracle Corporation. It was used (c. 1996 - c. 2000) by Oracle, and an alliance of businesses including Sun and Acorn, to mean a diskless desktop computer - or in some cases a set top box[1] - meeting a particular minimum specification (see Network Computer Reference Profile). It was also employed as a marketing term to try to popularise this design of computer within businesses and among consumers (even though the essentials of the concept were not novel).

Due to the buzz created around the term, and the fact that diskless nodes can be used as thin clients, it has also been used more informally to mean simply a diskless desktop computer or a thin client.

Because many NCs did not use Intel CPUs or Microsoft software, Microsoft and Intel developed a competing standard called NetPC for the same market, in order to try not to lose too much of their enormous desktop computer market shares to the NC upstarts.[2]

The NC brand was mainly intended to denote a range of desktop computers from various suppliers that - by virtue of their diskless design and use of inexpensive components and software - were supposed to be significantly cheaper and easier to manage than standard fat client PCs. However, due to the PC coming down in price, and due to the increasing availability and popularity of various options for using PCs as diskless nodes, thin clients and hybrid clients, the NC brand never achieved the popularity hoped for by Oracle's CEO Larry Ellison, and was eventually mothballed.

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[edit] History

The failure of the NC to impact on the scale predicted by Larry Ellison may have been caused by a number of factors. Firstly, the idea could simply have been ahead of its time. At the NC's launch in 1996, the typical home Internet user was using only a dialup connection via a modem. The common 28.8 kbit/s speeds would simply not be sufficient for the delivery of executable content.

The world wide web itself was not considered mainstream until its breakout year in 1998. Prior to this, very few Internet service providers advertised in mainstream press (at least outside of the USA), and knowledge of the Internet and the web was limited. This could have held back uptake of what would be seen as a very niche device with no (then) obvious appeal.

Ironically, these devices end up being used as the very 'dumb terminals' they were intended to replace, as the proprietary backend infrastructure is not readily available. 1990s era NCs are often network-booted into a minimal Unix with X, to serve as X terminal. While NC purists may consider this to be a suboptimal use of NC hardware, the NCs work well as terminals, and are considerably cheaper than purpose-built terminal hardware.

[edit] NC standards and drafts

[edit] Reference Profile

The initial Network Computing standard, the Network Computer Reference Profile, required that all 'NC' appliances supported HTML, Java, HTTP, JPEG, and other key standards.

For more details on this topic, see Network Computer Reference Profile.

[edit] NC extensions

This list may be incomplete.

[edit] NC implementations

[edit] Acorn Network Computer

The Acorn Network Computer was Oracle's initial reference implementation of the NC. Its development was subcontracted to British company Acorn Computers.

[edit] Applied Data Systems Single Board Computers

Applied Data Systems embedded single board computers are pre-loaded with Windows CE+CF or Linux 2.6, Full Debian. Special OS Builds are available to OEMs. The Bitsy series has been used for years in a variety of Network Computers.

[edit] NetProducts NetStation

The first generation NetStation design and the NetStation trademark was licensed to NChannel, which provided the consumer equipment and Internet service (with associated infrastructure) for the UK market. After a few months, NChannel split into two entities: NetChannel (which provided the Internet service) and NetProducts which provided the consumer hardware.

NetProducts started working with Acorn to develop a next-generation product, NetStation II and started developing an email-only set-top-box (the TVemail). NetProducts went into voluntary liquidation in 1998 before either project was completed.

[edit] Sun Microsystems JavaStation

Sun Microsystems developed the JavaStation, a JavaOS-based NC based on SPARC hardware, initially similar to Sun's range of Unix workstations.

[edit] IBM Network Station

IBM also created a number of NC appliances. As with the later reference design, the Network Station used a NetBSD-based NCOS booted over a LAN from an AS/400 or IBM PC server. The Network Station supported local execution of basic applications, such as a web browser and console. In addition, X capability was also implemented to allow both locally and remotely run applications to be used on the same machine. In practice, the lack of real applications meant that this was little more than a hardware X terminal.

The IBM Network Station was originally based on the PowerPC architecture, but the final few models used Intel Pentium processors.

IBM Personal Computer

IBM Personal Computer

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This article discusses to the original IBM PC. For IBM-like PCs in general ("clones"), see IBM PC compatible. For the generic meaning of "personal computer", see personal computer. For the second generation of microcomputers released from the late-1970s to the mid-1980s, see home computer.
IBM PC Series
IBM 5120 IBM Personal Computer XTIBM Portable Personal ComputerIBM PCjr



IBM PC (model 5150)
Type Personal computer
Released August 12, 1981
Discontinued April 2, 1987
Processor Intel 8088 @ 4.77 MHz
Memory 16 kB ~ 640 kB
OS IBM BASIC / PC-DOS 1.0
CP/M-86
UCSD p-System

The IBM Personal Computer, commonly known as the IBM PC, was the original version and progenitor of the IBM PC compatible hardware platform. It was IBM model number 5150, and was introduced on August 12, 1981. It was created by a team of engineers and designers under the direction of Don Estridge of the IBM Entry Systems Division in Boca Raton, Florida.

The term "personal computer" was common currency before 1981, and was used as early as 1972 to characterize Xerox PARC's Alto. However, because of the success of the IBM PC, what had been a generic term came to mean specifically a microcomputer compatible with IBM's specification.

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[edit] The IBM PC concept

The original PC was an IBM attempt to get into the small computer market then dominated by the Commodore PET, Atari 8-bit family, Apple II and Tandy Corporation's TRS-80s, and various CP/M machines.[1]

Rather than going through the usual IBM design process, which had already failed to design an affordable microcomputer (the unsuccessful IBM 5100), a special team was assembled with authorization to bypass normal company restrictions and get something to market rapidly. This project was given the code name Project Chess.

The team consisted of twelve people headed by Don Estridge. They developed the PC in about a year. To achieve this they first decided to build the machine with "off-the-shelf" parts from a variety of different original equipment manufacturers (OEMs) and countries. Previously IBM had developed their own components. Second, they decided on an open architecture so that other manufacturers could produce and sell peripheral components and compatible software. IBM also sold an IBM PC Technical Reference Manual which included a listing of the ROM BIOS source code.[2][3]

At the time, Don Estridge and his team considered using the IBM 801 processor and its operating system that had been developed at the IBM research laboratory in Yorktown Heights, New York (The 801 was an early RISC microprocessor designed by John Cocke and his team at Yorktown Heights.) The 801 was at least an order of magnitude more powerful than the Intel 8088, and the operating system many years more advanced than the DOS operating system from Microsoft, that was finally selected. Ruling out an in-house solution made the team’s job much easier and may have avoided a delay in the schedule, but the ultimate consequences of this decision for IBM were far-reaching.

Other manufacturers soon reverse engineered the BIOS to produce their own non-infringing functional copies. Columbia Data Products introduced the first IBM-PC compatible computer in June 1982. In November 1982, Compaq Computer Corporation announced the Compaq Portable, the first portable IBM PC compatible. The first models were shipped in March 1983.

Once the IBM PC became a commercial success the PC came back under the usual IBM management control, with the result that competitors had little trouble taking the lead from them. (In this regard, IBM's tradition of "rationalizing" their product lines—deliberately restricting the performance of lower-priced models in order to prevent them from "cannibalizing" profits from higher-priced models—worked against them).

[edit] Third-party distribution channels

Sears Roebuck and Computerland executives were involved with the IBM team from the start. The IBMers - especially H.L. ('Sparky') Sparks, who was in charge of sales and marketing - relied on them for much of their knowledge of the marketplace. In turn, almost by default, they were to become the main outlets for the new product. Sears Roebuck would set up a handful of computer centers. Most important, more than 190 Computerland stores already existed. From IBM's point of view, this meant that there would be immediate widespread distribution across the US. In the event, Sears Roebuck failed to live up to expectations, when the new PC turned out to be selling to the office market rather than the home - where it had originally been targeted.

The use of outside organizations ('third parties' in IBM terminology) to sell IBM's products did not stop with the PC; for the whole of IBM's business had gradually evolved to the state where it was selling ever larger numbers of ever cheaper 'boxes'. The only way that IBM felt - at that time - it could, in general, handle the numbers of these new customers was by handing over the lower end of its business to 'retailers'; an approach that many other companies had successfully adopted in the past - from the producers of groceries (whose experience may not all have been totally relevant, though their experience of advertising to large numbers of end users might have been) to the manufacturers of cars (most of whose experiences, from handling their dealers to advertising on the large scale, might have been very relevant indeed). Certainly, by the end of the 1990s, more PCs were being sold worldwide than cars or even TVs.

[edit] IBM PC models

The models of IBM's first-generation Personal Computer (PC) series have names:

A release photo of the original IBM PC (ca. 1981).
A release photo of the original IBM PC (ca. 1981).

The original PC had a version of Microsoft BASICIBM Cassette BASIC— in ROM. The CGA (Color Graphics Adapter) video card could use a standard television for display; the other option offered by IBM was a MDA (Monochrome Display Adapter) and a monochrome display model 5151. The standard storage device was cassette tape. A floppy disk drive was an optional extra; no factory-installed hard disk was available. It had only five expansion slots; maximum memory using IBM parts was 256 kilobytes, 64 kB on the main board and three 64 kB expansion cards. The processor was an Intel 8088 (early 1978 version, later were 1978/81/2 versions of intel chip, second-sourced AMDs were used after 1983) running at 4.77 MHz (4/3 the standard NTSC color burst frequency of 3.579545 MHz), which could be replaced with a NEC V20 for a slight increase in processing speed. An Intel 8087 co-processor could also be added for enhanced mathematical processing power. IBM sold it in configurations with 16 kB or 64 kB of RAM preinstalled using either nine or thirty-six 16 kBit DRAM chips. (As was common at the time, an extra bit was used for parity checking of memory.) The IBM 5161 Expansion Chassis was eventually released that allowed for more expansion boards to be installed as well as additional hard drives.

The original PC proved too expensive for the home market, but was an unexpectedly large success with businesses. The "IBM Personal Computer XT" was an enhanced machine designed for business use. It had 8 expansion slots and a 10 megabyte hard disk. It could take 256 kB of memory on the main board (when 64 Kbit DRAM was introduced); later models were expandable to 640 kB. (The 384 kB of BIOS ROM + video RAM space filled the rest of the one megabyte address space of the 8088 CPU.) It was usually sold with a Monochrome Display Adapter (MDA) video card. The processor was still a 4.77 MHz Intel 8088 and the expansion bus still 8-bit Industry Standard Architecture (ISA) with XT bus architecture.

The "IBM Personal Computer/AT", announced August 1984, used an Intel 80286 processor, originally at 6 MHz. It had a 16-bit ISA bus and 20 MB hard drive. A faster model, running at 8 MHz, was introduced in 1986. IBM made some attempt at marketing it as a multi-user machine, but it sold mainly as a faster PC for power users. Early PC/ATs were plagued with reliability problems, in part because of some software and hardware incompatibilities, but mostly related to the internal 20 MB hard disk. While some people blamed IBM's hard disk controller card and others blamed the hard disk manufacturer Computer Memories Inc. (CMI), the IBM controller card worked fine with other drives, including CMI's 33-megabyte model. The problems introduced doubt about the computer and, for a while, even about the 286 architecture in general, but after IBM replaced the 20 MB CMI drives, the PC/AT proved reliable and became a lasting industry standard.

All IBM personal computers are software compatible with each other in general, but not every program will work in every machine. Some programs are time sensitive to a particular speed class. Older programs will not take advantage of newer higher-resolution display standards.

[edit] Technology

[edit] Electronics

The main circuit board in an IBM PC is called the motherboard. This carries the CPU and memory, and has a bus with slots for expansion cards.

The bus used in the original PC became very popular, and was subsequently named ISA. It is in use to this day in computers for industrial use. Later, requirements for higher speed and more capacity forced the development of new versions. IBM introduced the MCA bus with the PS/2 line. The VESA Local Bus allowed for up to three, much faster 32-bit cards, and the EISA architecture was developed as a backward compatible standard including 32-bit card slots, but it only sold well in high-end server systems. The lower-cost and more general PCI bus was introduced in 1994 and has now become ubiquitous.

The motherboard is connected by cables to internal storage devices such as hard disks, floppy disks and CD-ROM drives. These tend to be made in standard sizes, such as 3.5" (90 mm) and 5.25" (133.4 mm) widths, with standard fixing holes. The case also contains a standard power supply unit (PSU) which is either an AT or ATX standard size.

Intel 8086 and 8088-based PCs require EMS (expanded memory) boards to work with more than one megabyte of memory. The original IBM PC AT used an Intel 80286 processor which can access up to 16 megabytes of memory (though standard DOS applications cannot use more than one megabyte without using additional APIs.) Intel 80286-based computers running under OS/2 can work with the maximum memory.

[edit] Keyboard

The original 1981 IBM PC's keyboard at the time was an extremely reliable and high quality keyboard originally developed in North Carolina for another $10,000 IBM computer system that had been canceled. Each key was rated to be reliable to over 100 million keystrokes. Compared to the keyboards of other small computers at the time, the IBM PC keyboard was far superior and played a significant role in establishing a high quality impression. Byte magazine in the fall of 1981 went so far as to state that the keyboard was 50 percent of the reason to buy an IBM PC. The importance of the keyboard was definitely established when the IBM PCjr flopped, in very large part for having a much different and mediocre Chiclet keyboard that made a poor impression on customers. Oddly enough, the same thing almost happened to the IBM PC when in early 1981 management seriously considered substituting a cheaper but lower quality keyboard. This mistake was narrowly avoided by the advice of one of the original development engineers.

However, the original 1981 IBM PC's keyboard was severely criticized by typists for its non-standard placement of the return and left shift keys. In 1984, IBM corrected this on its AT keyboard, but shortened the backspace key, making it harder to reach. In 1987, it introduced the enhanced keyboard, which relocated all the function keys and the Ctrl keys. The Esc key was also relocated to the opposite side of the keyboard.

Another criticism of the original keyboard was the relatively loud "clack" sound each key made when pressed. Since typewriter users were accustomed to keeping their eyes on the hardcopy they were typing from and had come to rely on the sound that was made as each character was typed onto the paper to ensure that they had pressed the key hard enough (and only once), the PC keyboard "clack" feature was intended to provide that same reassurance. However, it proved to be very noisy and annoying, especially if many PCs were in use in the same room, and later keyboards were significantly quieter.

An "IBM PC compatible" may have a keyboard that does not recognize every key combination a true IBM PC does, such as shifted cursor keys. In addition, the "compatible" vendors sometimes used proprietary keyboard interfaces, preventing the keyboard from being replaced.

Although the PC/XT and AT used the same style of keyboard connector, the low-level protocol for reading the keyboard was different between these two series. An AT keyboard could not be used in an XT, nor the reverse. Third-party keyboard manufacturers provided a switch to select either AT-style or XT-style protocol for the keyboard.

See also: Keyboard layout

[edit] Serial port addresses and interrupts

COM Port IRQ Base Port Address
COM1 IRQ4 3F8H
COM2 IRQ3 2F8H
COM3 IRQ4 3E8H
COM4 IRQ3 2E8H

Only COM1: and COM2: addresses were defined by the original PC. Attempts to share IRQ 3 and IRQ4 to use additional ports require special measures in hardware and software, since shared IRQs were not defined in the original PC design.

[edit] Character set

The original IBM PC used the 7-bit ASCII alphabet as its basis, but extended it to 8 bits with nonstandard character codes. This character set was not suitable for some international applications, and soon a veritable cottage industry emerged providing variants of the original character set in various national variants. In IBM tradition, these variants were called code pages. These codings are now obsolete, having been replaced by more systematic and standardized forms of character coding, such as ISO 8859-1, Windows-1251 and Unicode. The original character set is known as Code page 437.

[edit] Storage media

5 1/4 inch Diskette Drive with a partially inserted double-density diskette running on DOS 1.1.
5 1/4 inch Diskette Drive with a partially inserted double-density diskette running on DOS 1.1.

Originally, the only storage medium for the original IBM PC model 5150 was a port for connection to a cassette drive. This was not the sort of unit expected in such an expensive computer and it was seldom used; few (if any) IBM PCs left the factory without a floppy disk drive installed. The 1981 PC had one or two 160 kilobyte 5¼ inch single-sided double-density floppy disk drives (180 kilobyte in later MS-DOS versions).[4] XTs generally had one double-sided 360 kB drive (next to the hard disk).

The first IBM PC that included a fixed, non-removable, hard disk was the XT. Hard disks for IBM compatibles soon became available with very large storage capacities. If a hard disk was added that was not compatible with the existing disk controller, a new controller board had to be plugged in; some disks were integrated with their controller in a single expansion board, commonly called a "Hard Card".

In 1984, IBM introduced the 1.2 megabyte dual sided floppy disk along with its AT model. Although often used as backup storage, the high density floppy was not often used by software manufacturers for interchangeability. In 1986, IBM began to use the 720 kB double density 3.5" microfloppy disk on its Convertible laptop computer. It introduced the 1.44 MB high density version with the PS/2 line. These disk drives could be added to existing older model PCs. In 1988 IBM introduced a drive for 2.88 MB "DSED" diskettes in its top-of-the-line PS/2 models; it was an instant failure and is all but forgotten today (but survives as a possible "size" choice in disk-formatting utilities).

[edit] Original software

All IBM PCs include a relatively small piece of software stored in ROM. The original IBM PC 40 KiB ROM included 8 KiB for power-on self-test (POST) and basic input/output system (BIOS) functions plus 32 KiB BASIC in ROM (Cassette BASIC). The ROM BASIC interpreter was the default user interface if no DOS boot disk was present. BASICA was distributed on floppy disk and provided a way to run the ROM BASIC under PC-DOS control.

In addition to PC-DOS, buyers could choose either CP/M-86 or UCSD p-System as operating systems. Due to their higher prices, they never became very popular and PC-DOS came to be the dominant operating system.

Optical computer

Optical computer

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An optical computer is a computer that uses light instead of electricity (i.e. photons rather than electrons) to manipulate, store and transmit data. Photons have fundamentally different physical properties than electrons, and researchers have attempted to make use of these properties to produce computers with performance and/or capabilities greater than those of electronic computers. Optical computer technology is still in the early stages: functional optical computers have been built in the laboratory, but none have progressed past the prototype stage.

Most research projects focus on replacing current computer components with optical equivalents, resulting in an optical digital computer system processing binary data. This approach appears to offer the best short-term prospects for commercial optical computing, since optical components could be integrated into traditional computers to produce an optical/electronic hybrid. Other research projects take a non-traditional approach, attempting to develop entirely new methods of computing that are not physically possible with electronics.

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[edit] Optical components for binary digital computers

The fundamental building block of modern electronic computers is the transistor. To replace electronic components with optical ones, an equivalent "optical transistor" is required. This is achieved using materials with a non-linear refractive index. In particular, materials exist where the intensity of incoming light affects the intensity of the light transmitted through the material in a similar manner to the voltage response of an electronic transistor. This "optical transistor" effect is used to create logic gates, which in turn are assembled into the higher level components of the computer's CPU.

[edit] Misconceptions, challenges and prospects

Another claimed advantage of optics is that it can reduce power consumption, but an optical communication system will typically use more power over short distances than an electronic one. This is because the shot noise of an optical communication channel is greater than the thermal noise of an electrical channel which, from information theory, means that we require more signal power to archive the same data capacity. However, over longer distances and at greater data rates the loss in electrical lines is sufficiently large that optical communications will comparatively use a lower amount of power. As communication data rates rise, this distance becomes shorter and so the prospect of using optics in computing systems becomes more practical.

A significant challenge to optical computing is that computation is a nonlinear process in which multiple signals must interact to compute the answer. Light, which is an electromagnetic wave, can only interact with another electromagnetic wave in the presence of electrons in a material and the strength of this interaction is much weaker for electromagnetic wave light than for the electronic signals in a conventional computer. This results in the processing elements for an optical computer requiring high powers and larger dimensions than for a conventional electronic computer using transistors.

The Soul of a New Machine

The Soul of a New Machine

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For the album by Fear Factory, see Soul of a New Machine
The Soul of a New Machine's cover
The Soul of a New Machine's cover

The Soul of a New Machine is a non-fiction book, written by Tracy Kidder. It was published in 1981 and won a Pulitzer Prize and an American Book Award. It chronicles the true story of a computer design team racing to complete a next generation computer design under a blistering schedule and tremendous pressure.

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[edit] Plot

The book opens with a turf war between two computer design groups within Data General Corporation, a minicomputer vendor in the 1970s. Most of the senior designers are assigned the "sexy" job of designing the next generation machine, which will be done in North Carolina. Their project (code-named "Fountainhead") is to give Data General a machine to compete with Digital Equipment Corporations' new VAX computer, which is starting to take over the new 32-bit minicomputer market. The few senior designers who are left in corporate headquarters at Westborough, MA are given the much more humble job to design enhancements of the existing product lines. Tom West, the leader of Westborough designers, starts a skunk works project which becomes a backup plan in case Fountainhead fails. Eventually, the skunk works project (code-named "Eagle") becomes the company's only hope in catching up with DEC. In order to complete the project on-time, West takes risks in not only new technology but also relying on new college graduates (who have never designed anything so complex) to make up the bulk of his design team. The book follows many of the designers as they give up every waking moment of their lives in order to design and debug the new machine on schedule.

[edit] Themes

The work environment described in the book is in many ways opposite of what is taught in business schools. Instead of top-down management, many of the innovations are started at the grass-roots level. Instead of management having to coerce labor to work harder, labor volunteers to complete the project on-time. The reason for this is that people will give their best when the work itself is challenging and rewarding. Many of the engineers state that, "They don't work for the money", meaning they work for the challenge of inventing and creating. The motivational system is akin to the game of pinball, the analogy that if you win this round, you get to play the game again; that is, build the next generation of computers.

The book's portrayal of engineers avoids the stereotypes of either mindless drones or of propeller-heads working on James-Bondian gadgets. Instead, the engineers are shown as inventors, problem solvers and occasionally artists.

Tom West practices the '"Mushroom Theory of Management" - "keeping them in the dark and feeding them shit." That is, isolating the design team from outside influences and instead using the fear of the unknown to motivate the team.

The "Soul" of the new machine comes from the dedicated managers and engineers who bring it to "life" with their endless hours of attention and toil.

[edit] Trivia

Several of the designers on the project went on to become luminaries within the computer industry. The architect of the Eagle project, Steve Wallach, would later found Convex Computer, one of the most successful minisupercomputer companies. Dave Epstein would become one of the leaders of NexGen, a company that helped AMD regain competitive footing against Intel.

The Eagle project becomes the Eclipse MV/8000 product line. While successful, it never approached the market dominance of the DEC's VAX product line.

One engineer who burned out fighting nano-second level timing bugs was seduced by the attraction of commune living and left to live in the country. His resignation note declared, "I’m going to a commune in Vermont and will deal with no unit of time shorter than a season." Or so he claimed -- the book later states, he ended up designing computers at a different company later.

One side effect of the book was to popularize throughout the computer world the term canard, which had been in-house slang at Data General, with the meaning "mistaken and confused belief".

Edson deCastro, One of the founders of Data General (and sometimes known as 8-bit Teddy) also had a favorite theme for project Eagle that he would frequently demand of his engineers. It seems he wanted the MV/8000 (Eagle) backwardly compatible with the Data General Eclipse series of computers, but having come from DEC, he didn't want a "compatibility mode bit" as Digital Equipment Corporation had done with their VAX systems to make their product backwardly compatible with the PDP-11 series of computers. To this end he would often say: "I don't want an Eclipse with a BAG on the side of it!" meaning he didn't want a kludged up Eclipse to become Data General's next generation product, the MV/8000.

Sony Computer Entertainment

Sony Computer Entertainment

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Sony Computer Entertainment, Inc.
Type Subsidiary of Sony Corporation
Founded November 16, 1993 by Sony
Headquarters Flag of Japan Minami-Aoyama, Minato, Tokyo, Japan
Key people Kazuo Hirai: Chairman & Group CEO, SCEI
Jack Tretton: President & CEO, SCEA
Phil Harrison: President, SCE Worldwide Studios
Industry Video game consoles, Video games
Products Pocketstation,PlayStation, PlayStation 2, PSX, PSP, PlayStation 3
Owner Sony Corporation
Website scei.co.jp

Sony Computer Entertainment, Incorporated (株式会社ソニー・コンピュータエンタテインメント Kabushiki Gaisha Sonī Konpyūta Entateinmento?) (SCEI) is a Japanese video game company specializing in a variety of areas in the video game industry, mostly in video game consoles and is a full subsidiary of Sony Corporation that was established on November 16, 1993 in Tokyo, Japan.

SCEI handles the research and development, production, and sales of hardware and software for their high-selling PlayStation line of handheld and video game consoles. SCEI is also a developer and publisher of video games for their systems.

The Chairman and CEO of SCEI was Ken Kutaragi who was also known as "The Father of the PlayStation" and now is Kazuo Hirai. Kutaragi had also served as President of SCEI until November 30, 2006 when the position was replaced by Kaz Hirai.[1] Kaz Hirai's position, who was President and CEO of Sony Computer Entertainment America, is now held by Jack Tretton.[2] On April 26, 2007, Sony announced that Ken Kutaragi will retire from his executive position at SCEI effective June 19, 2007.[3]

SCEI is comprised of several subsidiaries covering the company's biggest markets: America, Europe, Oceania and Asia. The original soundtracks of its game franchises are produced and distributed by Sony's Japanese distributive unit Aniplex.

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[edit] Consoles

[edit] PlayStation

Main article: PlayStation

Sony's first foray into the video game market, the PlayStation (codenamed PSX during development, currently called PSone), was initially set to be an add-on for Nintendo's Super Nintendo Entertainment System (a.k.a. Super Famicom) video game console as an answer to Sega's Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony transformed it into the PlayStation video game console. The PlayStation was released in Japan on December 3, 1994 and later in North America on September 9, 1995. The system was widely popular and quickly became the best selling home console to date, only to be passed by its successor the PlayStation 2.

[edit] PlayStation 2

Main article: PlayStation 2

Currently the world's best selling console, Sony's follow-up console, the PlayStation 2 or PS2 was released in Japan on March 4, 2000 and later in North America on October 26, 2000. The PS2 is powered by a proprietary central processing unit, called the Emotion Engine and was the first video game console to have DVD playback functionality. Some game developers complained that the PlayStation 2 was too hard to develop for, and others also claimed that the PS2 was not as powerful as its competitors. Despite these complaints, the PlayStation 2 had widespread support from third party developers and was very successful in the marketplace. It placed first in number of units sold in its generation, with Microsoft's Xbox placing second, Nintendo's GameCube third and Sega's Dreamcast fourth, which had been discontinued.

[edit] PSX

Main article: PSX (DVR)

In December 2003, Sony upgraded the PlayStation 2 adding DVD burning and a hard drive with video recording functionality. The upgraded system was renamed the PSX (an acronym formerly misused to represent the original PlayStation). The PSX has extensive media connectivity with the PSP. It is an expensive luxury device (approximately US$700). Due to its unpopularity, it was never released outside of Japan [1].

[edit] PlayStation 3

Main article: PlayStation 3

The next console released in the PlayStation series, as well as Sony's entry in the seventh-generation of consoles, was the PLAYSTATION 3, which launched in November of 2006 to continue the Playstation 2's market dominance. It uses a unique processing architecture called the Cell microprocessor, a proprietary technology developed by Sony with the help of Toshiba and IBM, and its graphics processing unit, the RSX 'Reality Synthesizer', was co-developed by NVIDIA.

[edit] Portables

[edit] PocketStation

Main article: PocketStation

The PocketStation is a miniature game console created by Sony as a peripheral for the PlayStation. Released exclusively in Japan on December 23, 1998, it features an LCD display, sound, a real-time clock, and infrared communication capability. It also serves as a standard PlayStation memory card. The idea of a memory unit boasting and LCD screen was a feature built-in to Sega's Dreamcast memory units.

[edit] PlayStation Portable

Main article: PlayStation Portable

The PlayStation Portable (プレイステーション・ポータブル, Pureisutēshon Pōtaburu?, officially abbreviated as PSP) is a handheld game console released and manufactured by Sony Computer Entertainment, as a foray into the handheld gaming market which was and to this date still is dominated by Nintendo, though the PSP is noted as being the most successful competitor to Nintendo. Its development was first announced during E3 2003, and it was officially unveiled on May 11, 2004 at a Sony press conference before E3 2004. The system was released in Japan on December 12, 2004, the United States and Canada on March 24, 2005 and in Europe and Australia on September 1, 2005. A slim and lighter redesign was announced at E3 2007. It will be available in North America, Europe and Japan in September 2007.

[edit] Internal organization

In September 14, 2005 Sony Computer Entertainment Worldwide Studios (SCE WWS) was formed,[4] and will be responsible for the global creative, technical and strategic direction setting of development and production of computer entertainment software for the PlayStation family. It is headed by former SCEE VP Phil Harrison.

Sony Computer Entertainment America headquarters in Foster City, California
Sony Computer Entertainment America headquarters in Foster City, California
Sony Computer Entertainment Inc.
SCEI Subsidiary Divisions
Sony Computer Entertainment America Inc.

Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Korea Inc.

[edit] Game franchises

Sony Computer Entertainment owned franchises:

[edit] Slogans

Slogans by Sony Computer Entertainment advertisings campaign:

  • "Enos Lives" – PS
  • "U R Not e" – PS
  • "Do Not Underestimate The Power Of The PlayStation." – PS
  • "Wherever, Whenever, Forever" – PS
  • "Live In Your World, Play In Ours." – PS, PS2
  • "Welcome to the Third Place" – PS2
  • "Fun, Anyone?" – PS2
  • "WELCOME CHANG3" – PS3
  • "This is Living" – PS3
  • "PLAY B3YOND" – PS3

[edit] Linux

[edit] Linux for PlayStation 2

In 2002, Sony released the first useful operating system for a video game console, after the Net Yaroze experience. The kit turned the PlayStation 2 into a full fledged computer system running Linux.[citation needed] The mix of hardware and software cost approximately US$149 at launch.

[edit] Linux for PlayStation 3

The PlayStation 3 also supports alternative operating systems. Yellow Dog Linux provides an official distribution, and other distributions like Fedora, Gentoo and Ubuntu Linux have been run on the console.

[edit] Controversial Advertising Campaigns

To commemorate the tenth anniversary of the PlayStation (PS) gaming console in Italy, Sony released an ad depicting a man smiling towards the camera and wearing on his head a crown of thorns with button symbols (Triangle, O, X, Square). At the bottom, the copy read as "Ten Years of Passion". This outraged the Vatican as well as many local Catholics, prompting comments such as "Sony went too far" and "Vatican excommunicates Sony". After the incident, the campaign was quickly discontinued.[citation needed]

Sony's American division also admitted in late 2005 to hiring graffiti artists to spray paint advertisements for their PlayStation Portable game system in seven major U.S. cities including New York City, Philadelphia, and San Francisco.[5] The mayor of Philadelphia has filed a cease and desist order and may file a criminal complaint. According to Sony, they are paying businesses and building owners for the right to graffiti their walls.[6] As of early January 2006, Sony has no plans to keep or withdraw them.

In July 2006, Sony released a Dutch advertising campaign featuring a white model dressed entirely in white and a black model garbed in black. The first ad featured the white model clutching the face of the black model. The words "White is coming" headlined one of the ads. The ad has been viewed as racist by critics.[7] A Sony spokesperson responded that the ad does not have a racist message, saying that it was only trying to depict the contrast between the black PSP model and the new ceramic white PSP. Other pictures of the ad campaign include the black model overpowering the white model.[8]

In November 2006, a marketing company employed by Sony's American division created a website entitled "All I want for Xmas is a PSP", designed to promote the PSP virally. The site contained a blog, which was purportedly written by "Charlie", a teenager attempting to get his friend "Jeremy"'s parents to buy him a PSP, providing links to t-shirt iron-ons, Christmas cards, and a "music video" of either Charlie or Jeremy "rapping"; however, visitors to the website soon discovered that the website was registered to a marketing company, exposing the site on sites such as YouTube and digg, and Sony was forced to admit the site's true origin in a post on the blog, stating that they would from then on "stick to making cool products" and that they would use the website for "the facts on the PSP". The site has since been taken down. In an interview with next-gen.biz, Sony admitted that the idea was "poorly executed".[9]